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SEO [Search Engine Optimization] is a two phase web development process which is used to improve the position of web sites in major search engines.

Phase 1 of the cycle involves the recoding of an existing web site to place particular emphasis on the chosen keywords that the company has selected to promote the business online. Elements of the design process include the quality of the written page content, the design architecture of the site, and the way that links and headers are used.

Phase 2 involves the monitoring of keyword performance in the search engine results pages [SERPS] and the number of actual site visitors. By analysing this information, and reacting to it, tweaks can be posted on a monthly basis to bolster keyword performance even further. This phase also helps to maintain and protect web site positioning in the longer term.

Unlike some optimization companies, we do not guarantee number 1 or top 10 ranking placements, although we can achieve them. To make such claims are foolhardy because SEO technology is not an exact science, the technology changes constantly and it depends on your target market.

K & M Web Solutions recognise that search engine optimization is a discipline that needs to be targeted on a long term basis and we work closely with our clients to utilise up to date optimization techniques to promote your site.

Why do I need my site optimised?
This can be answered with a question - Why go to the trouble and expense of having a web site built if ultimately, it cannot be seen?

Spiders will crawl my site anyway?
As long as there is no coding in place to prevent it, this statement is true. But the fact is that in today's competitive market place, a web site which has not been properly optimised is not going to achieve the ranking results over web site designs which have.

I want instant results
Obtaining high rankings instantly through search optimisation technology is unlikely and will only work over a sustained period. For instant results, you should consider such services as ppc [pay-per-click advertising].